In the Spring of 2023, Lex joined Cat on an eBay project at Science Magic.

It didn’t take long to realise they had a lot in common.

They’re both Cancers.🦀

Their cats are identical.🐈‍⬛🐈‍⬛

They both love A24 films📽️, fridge magnets💃🏿🍔🦄🍩💋, Portuguese wine🍷, Cali greens🌿.

They both have unsettlingly realistic meat-product keyrings.🍗🌭

They both considered themselves hybrid, having entered the advertising industry without a focus on copy or art, specifically.

Yes, Lex leans copy✏️, and Cat leans toward art🎨.

But, because neither had allowed themselves to be pigeonholed🐦🕳️, they both leverage a uniquely holistic approach🪄. 

They both create strategic storytelling, by creating strategies themselves✅.

They both think big🫀, and wide🗺️, and sometimes weird🦹🏽‍♀️. 

Now they’re a team🤸🏾‍♀️🤸🏼‍♂️. 

And their cats have playdates via zoom💻💞.