CAT
Coop
Coop was born out of a real need — one of the founders just couldn’t get a good night’s sleep. After trying everything under the sun, they finally created something that worked: a pillow designed to help you sleep better, no matter how you sleep.
And the world noticed. With over 50,000 4-star reviews and incredible success on Amazon, Coop pillows have become a go-to for sleep lovers everywhere. Now, the mission is to take Coop beyond Amazon, and with that comes a fresh new look and feel that matches the care and detail poured into every product.
Coop isn’t just about pillows anymore. They’ve expanded from Home Goods to Sleep Goods, because these products really do help you get better rest. And we’ve embraced a new mantra: “You sleep you.” It’s all about accepting that we all sleep differently and celebrating the power of great sleep for everyone.
ADVERTISING
DIGITAL ADS
BRANDING
The Coop direct to consumer business is UP BY OVER 50% since the brand relaunch and they’ve expanded product range and retail outlet distribution.
ADVERTISING
DIGITAL ADS
Agency ScienceMagic
Creative Direction, Cat Howard ART, Tomas Gianelli and Lauren Makofsky COPY
Design Terry McKeown and Cat Howard
Art Direction Lara Serer
Photography Sam wright
