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GENESIS
Sound Electrified
Sound Electrified was the first of it’s kind, a live streamed DJ set powered by the Genesis GV60 car. An all female DJ cast including Grammy-nominated dance music producer and DJ Jayda G and South Korean born DJ Didi Han fired up the decks.
Combining Korean hospitality with music and technology, this event positioned Genesis as an engaging leader in electrification and secured multiple lifestyle and industry editorials, resulting in a total reach of 410 million from earned editorial media.
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