Created by Sabrina and Idris Elba, S'ABLE Labs products are designed to address the unique needs of melanin-rich skin, and are made with ingredients sourced from African communities and farmers. The products are intended to inhibit melanin growth, soothe irritated skin, and celebrate ancestral African traditions.

We created brand positioning and content strategy, which we supported with photography of a diverse cast and perfectly imperfect textured skin, showcasing the product and its community at its best.