Mercedes EQA

LEX

X Maika Loubté

Highsnobiety took a leap into the future with Mercedes-Benz, exploring Tokyo with Maika Loubté and their EQA Concept.

To outsiders, Tokyo is fascinating like no other city in the world. It’s recognised and regularly referenced as a mythically futuristic place that’s always on the cusp of technological progress. Constantly in flux, it’s the perfect playground for Mercedes-Benz's first all-electric compact concept vehicle, the Concept EQA.

It's also Loubté's musical stomping grounds, offering inspiration for her music. Mercedes and Loubté - both forward-thinking icons in their own right - partner up in this exploration of heritage, influence, and innovation. 

FILM

FILM

Lex & Cat &

Lex & Cat &

Cat Howard Creative Director