CAT
ZALANDO
Dress for yourself,
Nobody else
Summertime is all about fashion as personal expression and unfiltered, sun-soaked freedom. Why blend in when you could go full-on head-to-toe leopard or bring cowboy chic to the beach? As Fashion Art Director, I teamed up with the stylist to craft the perfect 'anything-goes' summer looks. Because let’s face it—summer is your time to feel free. That said, we know those pressures can creep in… but hey, no one’s judging your clashing florals.
OOH
OOH
TVC
Shot in a beach setting, the ad showcases men, women, and kids owning their unique style, from bold florals to wild animal prints. Created by Mother and directed by Mark Albiston through Sweetshop, this whopper of a campaign included the TVC, and hundreds of OOH, DOOH, and social deliverables. We got there — and let's just say, it was a vibe.
TVC
PHOTOGRAPHY
Agency Mother London
Creative Directors Martin Rose, Kyle Harman-Turner
Art Direction Marcos Gemal and Cat Howard
Mothers Lucy Mahon, Lydia Miller
Production Anna murray, Georgia Lawson, Nikki Gregory, Ellie Thornton
PHOTOGRAPHY
