WhATSAPP
BUSINESS
LEXYoung Hustlers
New research from WhatsApp Business showed that young people in the UK are more entrepreneurial than ever - over 68% of Gen Zs have had a new business idea, compared with 38% of the general population. However, just 18% of Gen Zs with a business idea have managed to bring it to life, with 54% mentioning money and investment as the main barriers, followed by over 25% feeling they lack the skills or knowledge needed.
WhatsApp Business is a powerful tool for Gen-Z entrepreneurs - to create awareness for the app among this demographic, Edelman Content Labs created YUNG HUSTLERS. Enlisting popular Gen Z YouTubers Chunkz and Harry Pinero, we asked them to evaluate the businesses of three British entrepreneurs, in Shark-Tank style.
It’s chaos. It’s coaching. It’s a fun way to infuse popular content with real, applicable tools to scale-up business ideas using the Whatsapp Business app.
