Developing motivating and engaging stories for app-users involves working with Analog Folk strategists to develop current and seasonal insights. From there, we crafted fresh narrative themes and worked with Nike coaches to provide an inspired but informative take.

And around each theme, a new challenge is created - for instance, if users complete 6 of the 10 runs in the playlist, a new badge will be added to their in-app collection. These badges, too, were designed and developed by us.

From combatting dreary winter weather, to addressing the emotions felt during seasonal shifts,  to creating a healthy, staged approach toward accomplishing fresh goals, we give Nike’s running community something fresh with every story.