Nike
LEX
Swoosh Club
Nike approached Analog Folk London with the goal to elevate their creator content. In the U.S., Nike ran successful content streams with Creators that resulted in big volumes of year-round content production. This content went live on Creators’ channels and external platforms but was not fully integrated across Nike’s owned channels. We were asked to bring creator content energy and authenticity into the Nike ecosystem, maximising the reach of content and drive engagement on owned channels through authentic storytelling.
We developed an editorial strategy and creative production process to elevate Creator and influencer produced stories into an integral part of Nike’s content ecosystem — apps, CRM, social. In addition, we delivered a playbook and ROS that empowers internal teams to utilise co-created content.
From briefing, to design, editing and copywriting we give UGC coming from Nike’s Creator network — Swoosh Club — an active role in the editorial mix along with Nike brand, product, pro-athlete and expert content — unlocking rich, diverse and connected journeys for Nike members.
And we created 50+ pieces of content leveraging UGC to dimensionalise Nike moments and products, fill in any editorial gaps and supercharge the Nike ecosystem with personal, authentic stories.
Agency: Analog Folk
Client: Nike US
Art Director: Lara Redmer
Strategy: Pierre-Axel Pejouan
Producer: Jessica Frazer
Project Manager: Nienke Gras
