CAT
THE BODY SHOP
Founded by Dame Anita Roddick in 1976, The Body Shop has always championed ethics and activism. With a commitment to cruelty-free beauty and environmental causes, and the belief that beauty can be a force for good.
During her time at The Body Shop, Cat lead several standout campaigns, all creative work embodied values of inclusivity, sustainability, and ethical beauty. Each project was an opportunity to bring The Body Shops mission of positive change to life.
From the Global Makeup Campaigns for their cruelty-free foundation range, celebrating diversity and confidence
to the Power Brows Campaign designed with a focus on the EMEA market - the work spanned print and social ads, POS, windows, and how-to videos.
The Drops of Youth Anti-Pollution Campaign, rooted in The Body Shops climate activism.
The Mother’s Day Campaign, won a Advertising and Corporate work award at PDN, and featured the reality of mothering children for all types of parents.
