CAT
ebay
What makes us tick
eBay, the original home of pre loved fashion, needed to reframe it’s perception away from flea market and instead dial up it’s relevance as the place to buy pre-loved authentic luxury bags. To launch the Authenticity Guarantee and connect them authentically to fashion concious communities, we created a campaign supported by PR, onsite and a media event which celebrated the joy of being authentically you.
TALENT
The “What makes us tick” campaign cast three genuine members of the eBay pre-loved fashion community: people who live for pre-loved luxury bag steals, who collect bags and have used eBay as a way to shop for luxury fashion at affordable prices. These are stories about real people, with a real passion for designer bags.
Anita Chhiba @diet_paratha
Dino Bonačić @dinobonacic @h4ndbagsatdawn
Zawe Ashton
TALENT
OLV
OLV
SOCIAL
SOCIAL
EVENT
A media and influencer dinner was created with a layered, fun approach that highlighted the Authentication Guarantee service and also drove eBays luxury credentials up a few notches.
The ‘eBay Bag Grab’ game brought an engaging, fun and competitive dynamic to the evening, where users could win designer bags by playing on the branded claw machine.
EVENT
